![]() When the model is done right, it also helps visitors navigate your site and move through related pages, boosting traffic for all of the pages in your topic cluster." 3. This organization helps search engines easily crawl and categorize all of the content that you have on a particular topic, thereby making it easier for you to rank for that search term. Focusing on long-term traffic will help you rank higher on search enginesĬhristina Perricone, a senior blog manager here at HubSpot, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. To be seen as an expert, you can create a pillar page, which is essentially a longer blog post that broadly covers all aspects of a topic. Google favors sites that are known to be topic experts on the subject matter they're writing about. At HubSpot, we do this by using the pillar/ topic cluster model. Ranking higher in Google will increase the organic traffic to your site. ![]() Pro Tip: You can learn more about how to implement a blogging strategy here. The more traffic your post generates, the higher it will rank in search engines. ![]() Promote: Promote your blog post on social media and email newsletters to generate traffic.Publish: Publish your post on your blog site.Use interesting angles to make your post stand out. Write a draft: Begin by drafting a post that answers your audience's questions.Conduct SEO research: Learn what your audience is searching for on search engines so you can provide the best content. ![]() Understand everything from job title to pain points.
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